Being interviewed by the media? Be sure to ask “What Would Steve Fisher Do?”

August 24, 2011

Contributed by CRT Sponsor, David B. Oates, APR

Like any respectable San Diego State alum, I was ecstatic over how well the men’s basketball team played this year. As a PR practitioner though, I was even more excited that folks were able to get reacquainted with legendary coach Steve Fisher. For as he made his way back to the national spotlight, he showed what a master he is at the media interview. Fisher is not very charismatic or gregarious, but he’s certainly got a way about him that corporate executives should take note and follow.

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CRT Newsletter – August 2011

August 19, 2011

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CRT Signs On San Diego Employers Association (SDEA) as Sustaining Sponsor

August 17, 2011

“CRT sponsors share our passion for to see businesses succeed,” said Dave Cox, Chairman of the CRT. “All of our sponsors contribute to the growth and prosperity of the business community and individual businesses in their own unique way. In the case of SDEA, their mission is to help companies build a more efficient workforce. In many cases, the CRT will be able to offer a valuable extension of their services through our executive mentorship program.”

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It’s Time For Our Leaders to Start Acting Like Leaders, Part II

August 2, 2011

Contributed by CRT Mentor Holly G. Green, CEO, The Human Factor, Inc.

I rarely stray into the realm of politics in this blog, but I am really ticked off!

I’m angry with political leaders who continue to put their own interests ahead of those of our nation. And I’m angry with politicians and the media for getting trapped in their own thought bubbles and constantly making stuff up (MSU).

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